Opening Keynote | 100 Goals; Millions Inspired; One Unforgettable Session
Sunday, February 1
Seb Terry
100 Goals | Millions Inspired | One Unforgettable Session
Content Session | The Thread that Connects Us
Monday, February 2
Bevan Bloemendaal | Transformative Brand Strategist and Creative Visionary
In a world overwhelmed by loneliness, disconnection, deep fakes, and radical manipulation, one truth endures—humans need humans to feel human. What is the thread we, as creators of experience, can offer to restore that connection? In this powerful conversation, global retail leader Bevan Bloemendaal, Founder of BB Creative Consultancy and longtime industry veteran, explores how design is weaving together the physical and the emotional, the local and the global, the personal and the communal—proving that the most meaningful spaces aren’t just built—they’re felt.
Bevan Bloemendaal, Founder of BB Creative Consultancy and former Chief Brand & Creative Officer at Nelson Worldwide, shares actionable insights on retail design, brand storytelling, and experiential strategies that connect people and drive growth.
With 20+ years leading creative innovation for Timberland, Foot Locker, and global retail brands, Bevan reveals how design blends physical and emotional, local and international, personal and communal—proving the most meaningful spaces aren’t just built, they’re felt.



